Monday, January 3, 2011

The iTravel India story

The “iTravel India” Story

It was a black moon, chilly night and 2 guys travelling on a dirty bike suddenly come to a halt. Stuck right in the middle of the road with a steep valley on the left and dense forests on the right the bike headlights are searching for something way ahead. Couple of vehicles have come to a halt at a distance of 500 meters and are inching slowly towards us. All of sudden couple of huge figures started approaching towards them, unclear and blurred out. Stiff with the cold and exhaustion they surely looked content with a mixed bag of feelings which worsened when a huge creature turned towards them. With huge tuskers shining out in the flashlight, a trunk was good enough for one to realize a head on confrontation with a wild tusker. The two guys were none other than Junaid and me. How we came out of the situation is another story, but what came out of this was what we closely relate to and live by; iTravel India.

The Wanderer’ Soul

Lots of discussions around our new venture to take travel to new levels and in search of an unusual concept made us aware of huge hurdles in the entrepreneurship field. Finances, sales and marketing, PR relations, mixed interests; conflicting opinions finally gave way to The Wanderer’ Soul.  With an undefined face, the back packer was synonymous to travel to soulful journeys learning the various process and walks of life. Untouched and rare destinations were the key to drive Education through travel and tourism. Photography was definitely the best medium to roll the awareness ball and spread the word amongst the boring corporate sectors. But yet something was incomplete. The Back packer was yet incomplete, and in one of the discussions came the blurred image of the great Tusker encounter from the distant yet fresh memory. We couldn’t be happier and practically right from the desktop screens to the phone backgrounds were carrying the same logo. People around us relate to our feelings of the logo making us proud.

Road Ahead

The last 6 months have been the slowest developmental phase in terms of laying the stepping stones to our social contribution to the Blue Planet. Year 2011 chalks out Tiger reserve locations like Bandhavgarh, Kanha, Ranthambore, Tadoba Andhari and the year end closing in Bhutan and/or Sri Lanka. The formation of our new website, the blog spot, the T-shirts and Corporate Wear, travel pouches and folders, the Marathon safari Itinerary, tiger awareness signature campaigns, photography contests right to the doorstep of the corporate world through one of the best information channels, The Internet. The new generations cannot be surely forgotten when it comes to saving our planet. We now kick start our kids section complete with summer camps, movie/Documentary screenings, social awareness of burning issues like forest conversation and ecological balance and general hygiene of our planet is also on the cards.  We are now a 6 people team and await 2011, all geared up to take on the successful implementation of these initiatives and hence make a difference and give our share back to our society.
Keep an open eye for the proceedings of our iTravel India and if you believe that money is still a bi product and doesn’t take precedence over your social contribution feel free to contact us.
Finally here’s wishing you all a happy and Prosperous 2011.

Ritesh Kadam
Backpacker- iTravel India
Mob: 91-9503839398

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